Have the Olympic Games lost their luster?

Have the Olympic Games lost their luster?

There was a time when major world cities lined up, absolutely clamored to host the Olympic Games. A winning bid meant bragging rights, international prestige, and one more reason for a city to feel good about itself, culturally and economically. In those days, even a losing bid was a step up the international ladder. Being considered in the small number of finalists was a big deal. But those days may be over. Continue reading

Corporate brainstorming session

How to Effectively Market A Product

Introducing a product to the market is the most important and expensive endeavor you will undertake when starting a new business or adding to an existing product line. That’s why you must take the proper steps in marketing and advertising your product to ensure your success. Start by creating a name and logo that is consistent with your brand, memorable and easily identifiable, and then follow these procedures when marketing your product.  Continue reading