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How to Use Pinterest to Grow Your Business’ Popularity

There are a host of social media platforms out there that will help you increase brand awareness. Pinterest is one of the best tools for increasing your audience and driving more traffic to your website. Here are a handful of ways that you can start using Pinterest for your business today.


Add a “Pin It” Button to Website Images

In order to encourage people to pin your blog and website images to Pinterest, add a “Pin It” button when somebody hovers over the images.

Connect With Influencers

Influencers in your industry are great to connect with. All you need them to do is share one of your photos and their broad network will see it. Don’t straight out ask them to share your images, though. Work on developing relationships with these people and then they’ll naturally be encouraged to share your content.

Change Your Personal Pinterest Page to a Business Page

While this won’t mess up your boards or look any different to your audience, business boards have more analytics that help you figure out what you’re doing right and where you need to improve.

Create Boards Specifically for Your Business

While your entire Pinterest account should be appealing to your audience on a broad scale, you should also have some boards that are specifically dedicated to your business. Put your business name in the board name and brand your images with a watermark.

Setup Rich Pins

Whether you’re posting clothing, a blog post or a recipe on Pinterest, Rich Pins provide extra information to your audience. Rich Pins can include things like the headline and author’s name, real-time pricing and availability, or ingredients and serving information.

Connect With Other Brands

Whenever you find a brand or business that you like, connect with them on Pinterest. A lot of businesses share certain content only to Pinterest, so if you never connect with there, you’ll miss out on a lot of their content.

Engage With Your Audience

When someone comments on an image you’ve pinned, write back to them. Even though you’re using Pinterest for your business, it still has a casual feel. You need to connect with your audience on a personal level in order to make Pinterest work for you.

Pay Attention to the Sizing of Images

Some images perform better on Pinterest than other. Vertical pictures, especially ones that are extra long and narrow, do better than horizontal pictures.

David Milberg is an investment banker from NY.

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